Florists Camden Privacy Policy

Our Commitment to Your Privacy

At Florists Camden, safeguarding our customers' personal information is a top priority. This Privacy Policy explains how we handle your data, the lawful reasons for collecting it, who processes it, how long we retain it, and your rights under the General Data Protection Regulation (GDPR). This policy applies to all individuals placing orders with Florists Camden, whether located in Camden or the surrounding districts.

What Personal Data Do We Collect?

We collect and process various types of personal information necessary to provide our services. The data we collect includes, but is not limited to:

Contact Information: Name, address, phone number, delivery address, and any other relevant details necessary to fulfill your order.
Order Information: Information regarding your purchases, preferences, delivery notes, and payment details.
Communication Data: Correspondence with our team via phone, online forms, or written communication, including queries and complaints.
Technical Data: Information about your interactions with our website, such as IP address, browser type, access times, and device information. This data is collected through the use of cookies and similar technologies to improve our service and site functionality.

Lawful Basis for Processing Your Data

Florists Camden processes your personal data only when there is a lawful basis for doing so, in accordance with GDPR. The main lawful bases we rely on are:

Performance of a Contract: We need to process your personal information to fulfil the order you have placed with us, including delivery and after-sales customer service.
Legal Obligation: In some cases, we are required by law to process or retain certain data, such as for tax or accounting purposes.
Legitimate Interests: We may use your data to improve our services, enhance your experience as a customer, prevent fraud, or where reasonably necessary to run our business’s daily activities in a way that does not materially affect your rights, freedom, or interests.
Consent: Where we wish to send you marketing communications or process your data for non-essential purposes, we will seek your explicit consent. You have the right to withdraw this consent at any time.

How Long Do We Retain Your Data?

Florists Camden retains personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Specifically:

Order and delivery data: kept for a minimum of six years to comply with tax and accounting regulations.
Marketing data: retained until you opt out or withdraw consent.
Correspondence: maintained for up to two years after the resolution of any queries or complaints.
Technical data: stored according to our cookie policy and deleted or anonymised when no longer needed.

Who Are Our Data Processors?

In order to provide our services and operate our business effectively, we may share your personal information with trusted third-party service providers (data processors), such as:

Payment Processors: To handle your payments securely.
Delivery Partners: To deliver your orders efficiently to you or your recipients.
IT Service Providers: To host and maintain our website and internal systems.
Marketing Partners: To send newsletters or promotional materials, with your consent.

All third parties are required to process your information in compliance with GDPR and to treat your data securely and confidentially. They may only process your data as instructed by Florists Camden and will not use it for any other purpose.

Your Rights Under GDPR

Under GDPR, you have several rights regarding your personal data. These include:

Right of Access: You are entitled to request a copy of the personal information we hold about you.
Right to Rectification: If your information is inaccurate or incomplete, you have the right to ask us to correct or update it.
Right to Erasure: You may request the deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes it was collected.
Right to Restrict Processing: You have the right to request that we limit the processing of your data in certain cases.
Right to Data Portability: When processing is based on consent or contract, you can request that we provide your data in a portable format or transfer it to another service provider.
Right to Object: You can object to processing of your personal data for direct marketing purposes or, in some cases, for our legitimate interests.
Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details provided on our website. We will respond to your request within one month, unless the request is particularly complex, in which case we may need additional time but will keep you informed. There is generally no charge for exercising your rights, unless requests are unfounded or excessive.

Security of Your Data

We take the protection of your personal information seriously. Florists Camden implements appropriate technical and organisational measures to protect your data against accidental loss, unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, staff training, and regular review of our data handling practices.

International Transfers

We aim to store and process your personal data within the United Kingdom or the European Economic Area (EEA). If, for technical reasons, your data must be transferred outside these regions, we will ensure that adequate safeguards are in place to protect your rights as required by GDPR.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data processing practices. When we make significant changes, we will notify customers via our website, and the updated policy will apply from the date of publication.

Contacting Us

If you have any questions about this Privacy Policy or your data, please use the contact details provided on our website or visit us at our premises. We are committed to addressing any concerns you may have regarding your personal information.